Episode 2

Published on:

2nd Dec 2020

RE -Steve Noss

In this episode we speak to a firm of 170 year old accountants - but don’t turn off its not what you think.

Today’s special guest is Steve Noss head of Creative (although Tim keeps calling him Creative Director - sorry Steve) at Cooper Parry on the relationship between ‘band and culture’ 

Tim starts by saying he’s a fan of the brand and Cooper Parry is a company he has used in many workshops and talks when talking about differentiation, distinctiveness and positioning but since attending CP’s ‘culture carnival’ he has become a real brand advocate.

We unpack that more in this episode including covering.

  • How Cooper Parry design there culture 
  • How culture is not just a vision and you have to make it real
  • How the CP values are made real through the behaviours of the team

We also bring up the experience equation as coined by Adam Ferrier of Thinkerbell of BX B4 EX B4 CX or brand experience, before employee experience before customer experience which Steve Noss had his own alternative of …

  • How we look 
  • How we sound
  • How we roll

Steve Noss went on to say about the importance of language in brand and culture of Cooper Parry and when asked by our own Steve ‘ What is the piece of creative your most proud of ‘ the reply was ‘our internal comms’ an answer that blew both of us away and proved the point of language and culture being inextricably linked.

 If your still unconvinced to listen to this episode I shall leave you with the creative brief Steve Noss behind his work at Cooper Parry “Make sure we come across cool as f**k”

The RE of Marketing podcast is where we Rethink, Reframe and Remark on all things marketing and branding. This is season two the interviews where Tim Elliott & Steven Rick have good conversations with some great people from the marketing, brand and business space.

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About the Podcast

The RE of Marketing
This is where we come to Rethink, Reframe and Remark on all things marketing and inspire that use our marketing superpowers for good.
Hello, we are Steven Rick and Tim Elliott and we are the hosts of 'The Re of Marketing podcast'.

Join us as we guide you through a series of conversations, debates, interviews and points of view all with the aim of getting you to rethink the work of marketing.

In this podcast we delve into the world of marketing, it's pro’s, it’s cons, the good and the bad and we look at how we marketers could be and should be using our creative superpowers for the good of people and the good of our planet.

We believe marketers, as people of influence, as people who have a voice or amplify others have a responsibility to put the right stories and messages into the world.

"The stories we tell can change the world but they can't do it alone"!
Here is a little bit more about us.

Steve and Tim have worked in marketing for a combined 35 years (we still like to think we're young) have an unobstructed and unfiltered view on what marketing is and should be. Steven has worked in educational and technology marketing, ed-tech and strategy, whilst Tim has been involved in thousands of strategy levels conversations across industries and markets and is also a startup mentor and entrepreneur in residence and head of the UK chapter of a global team of human-centred designers.

We hope you enjoy the show and feel free to reach out to either of us with any questions or queries our details are below

Thank you and enjoy listening.

PS: You may notice two show types the long-form conversations (the blue ones) and RE/Bites (the pink ones) these are short but interesting conversations, a little like an audio blog to keep you entertained between seasons

About your hosts

Tim Elliott

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I've been working with strategic creativity for over 23 years most of which iv'e spent in a 'strategic marketing roles' which means over the last couple of decades, I've been at the table having valuable conversations with 1000's of businesses and leaders, helping them understand how to apply creativity so that they can do better work and do work better.

Today the 'day job' is heading up the UK chapter of The Spill Teem®, a global team of human-centred designers who work with organisations worldwide to help them see their challenges in new ways and of course design sustainable solutions.

My work also regularly involves delivering keynotes at events, speaking to leadership teams in-house, at leadership groups, masterminds and retreats. I also deliver lectures, seminars and provide training.

If you would like me to come and speak to you, your team, group or at an event please don’t hesitate to get in touch anytime.