Episode 8

Published on:

9th Oct 2020

RE - Responsibility

Welcome to The RE of Marketing Podcast, a podcast where we Re-Think, Re-Play, Remark on all good things to do with branding and marketing. We are your hosts Tim Elliot and Steven Rick

In this episode we talk about responsibility and what we and brands are actually responsible for!

Every company is responsible for their customer’s experience and their brand’s experience. Companies are also responsible for social causes.

Key points:

  1. Research and Innovation continues to evolve. A pasta straw is better than plastic but a paper straw is better than pasta. The important part here is not which one is better but the main focus should be the intent. If a company intends to take the steps to a better future and do good then we can be sure that it will eventually choose the best product in the long run. Bad Intent is easy to spot by customers.
  2. A business can start without a purpose. Purpose becomes important when the business is powerful enough to make significant changes to the lives of many people.
  3. Tell the story to your customers through customer experiences, how you position your brand and your processes. This aura is transmitted through motivated employees who are on the same mission as you.
  4. Companies some times make huge promises and then they underdeliver
  5. Companies can lead by example start. Mahatma Gandhi always believed that if I can’t do something myself then I can’t tell the world to do it. So start with your employees first they will teach more people and a pyramid effect will follow.



01:00 - Intro

02:00 - Responsible about what?

06:00 - Sustainability

07:30 - Good intention shows.

12:30 - Purpose

17:00 - Communication is the key

20:30 - The Thumbs up flattery

24:00 - Who needs to hear your story first?

30:00 - How do you deliver value?

35:00 - Pyramid Scheme for improving the world

39:00 - Good and bad brands

Michelin and Vans

Microsoft AI

Adidas - Recycling Plastics - Parle collection 

Show artwork for The RE of Marketing

About the Podcast

The RE of Marketing
This is where we come to Rethink, Reframe and Remark on all things marketing and inspire that use our marketing superpowers for good.
Hello, we are Steven Rick and Tim Elliott and we are the hosts of 'The Re of Marketing podcast'.

Join us as we guide you through a series of conversations, debates, interviews and points of view all with the aim of getting you to rethink the work of marketing.

In this podcast we delve into the world of marketing, it's pro’s, it’s cons, the good and the bad and we look at how we marketers could be and should be using our creative superpowers for the good of people and the good of our planet.

We believe marketers, as people of influence, as people who have a voice or amplify others have a responsibility to put the right stories and messages into the world.

"The stories we tell can change the world but they can't do it alone"!
Here is a little bit more about us.

Steve and Tim have worked in marketing for a combined 35 years (we still like to think we're young) have an unobstructed and unfiltered view on what marketing is and should be. Steven has worked in educational and technology marketing, ed-tech and strategy, whilst Tim has been involved in thousands of strategy levels conversations across industries and markets and is also a startup mentor and entrepreneur in residence and head of the UK chapter of a global team of human-centred designers.

We hope you enjoy the show and feel free to reach out to either of us with any questions or queries our details are below

Thank you and enjoy listening.

PS: You may notice two show types the long-form conversations (the blue ones) and RE/Bites (the pink ones) these are short but interesting conversations, a little like an audio blog to keep you entertained between seasons

About your hosts

Tim Elliott

Profile picture for Tim Elliott
I've been working with strategic creativity for over 23 years most of which iv'e spent in a 'strategic marketing roles' which means over the last couple of decades, I've been at the table having valuable conversations with 1000's of businesses and leaders, helping them understand how to apply creativity so that they can do better work and do work better.

Today the 'day job' is heading up the UK chapter of The Spill Teem®, a global team of human-centred designers who work with organisations worldwide to help them see their challenges in new ways and of course design sustainable solutions.

My work also regularly involves delivering keynotes at events, speaking to leadership teams in-house, at leadership groups, masterminds and retreats. I also deliver lectures, seminars and provide training.

If you would like me to come and speak to you, your team, group or at an event please don’t hesitate to get in touch anytime.