Episode 6

RE- Paul Ince

This podcast is in your ears right now because of today's guest fabulous team at LikeMind Media  who edit our rambling words into something we can call a podcast.

Both Tim and Steve know Paul Ince and have worked with him and his team in real life so now Paul is a great marketer, boss, speaker, host and podcaster … you'll enjoy this episode if you're in the agency world.

We ask and Paul answers the following questions:

  • What is the state of the agency world today in terms of being generalist or specialist?
  • Do you agree with the 'talk' about niching is the best strategy for agencies?
  • Do you see a gap or chasm opening between agencies who just do marketing activity for money and those who are impact driven and focus on long term goals, creativity and outcomes?
  • How do you as an agency owner stay up to date or out in front of topics like BLM?
  • What is the impact of BLM, climate and the whole social and economic issues on the agency world? 


  • Do we as marketers have a responsibility to educate our clients of social issues and even challenge their actions or decisions that don't align with social good ? 


  • What goes into making a good brief ?


Watch out for Paul's closing statement it's a doozy (1hr 3m)


Here's all those links you need 👇


About the Podcast

Show artwork for The RE of Marketing
The RE of Marketing
This is where we come to Rethink, Reframe and Remark on all things marketing..

About your hosts

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Tim Elliott

I've been working with strategic creativity for over 23 years most of which iv'e spent in a 'strategic marketing roles' which means over the last couple of decades, I've been at the table having valuable conversations with 1000's of businesses and leaders, helping them understand how to apply creativity so that they can do better work and do work better.

Today the 'day job' is heading up the UK chapter of The Spill Teem®, a global team of human-centred designers who work with organisations worldwide to help them see their challenges in new ways and of course design sustainable solutions.

My work also regularly involves delivering keynotes at events, speaking to leadership teams in-house, at leadership groups, masterminds and retreats. I also deliver lectures, seminars and provide training.

If you would like me to come and speak to you, your team, group or at an event please don’t hesitate to get in touch anytime.
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!