Episode 1

Published on:

1st Dec 2020

RE - Michael Owen

If you’ve listened to any of season one of this podcast you would have heard us refer to Michael Owen & his work before so it made perfect sense for us to have Michael Owen as our first ever guest on The RE of Marketing Podcast.. . and by the way he is f**king brilliant!

What are you for? 

It’s a big question. That question started Tim’s fandom of Michael off. 

Michael started as a furniture designer, travelled through the world of universities and enterprise organisations, into running agencies before we meet him today as founder of 3 brilliant brands.

The main theme of this conversation was ‘purpose’ and focussed on one of Michaels brands specifically ‘Always Wear Red’ where he makes the best hand knits in the world that encourage you to do nothing.

Purpose is the perfect topic to accompany the Always Wear Red Story as Michael tells us about the ideas and actions that go into growing this awesome brand.

We won’t share any more because ‘spoilers’ but here are some tweetables.

  • Paynter Jackets are masters of detailed storytelling that makes us care.
  • Be selective from who you learn from.
  • If purpose appears in the operational bit of the business plan and not the marketing bit you’ve got it right.
  • I want to do things that matter knowing that it won’t matter to everyone and that’s OK.
  • We look after the things we have one of. - If you had only one of a thing how would you behave differently?
  • I still love Apple but I don’t think they love me anymore - 50odd
  • Why don’t you stop making money and do something beautiful instead.
  • Brands need to create a reason to choose them not just to buy from them.
  • Comparison and judgement kill creativity
  • A much better question to ask than ‘Why is it so expensive?’ is why is it so cheap?

The RE of Marketing podcast is where we Rethink, Reframe and Remark on all things marketing and branding. This is season two the interviews where Tim Elliott & Steven Rick have good conversations with some great people from the marketing, brand and business space.

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About the Podcast

The RE of Marketing
This is where we come to Rethink, Reframe and Remark on all things marketing and inspire that use our marketing superpowers for good.
Hello, we are Steven Rick and Tim Elliott and we are the hosts of 'The Re of Marketing podcast'.

Join us as we guide you through a series of conversations, debates, interviews and points of view all with the aim of getting you to rethink the work of marketing.

In this podcast we delve into the world of marketing, it's pro’s, it’s cons, the good and the bad and we look at how we marketers could be and should be using our creative superpowers for the good of people and the good of our planet.

We believe marketers, as people of influence, as people who have a voice or amplify others have a responsibility to put the right stories and messages into the world.

"The stories we tell can change the world but they can't do it alone"!
Here is a little bit more about us.

Steve and Tim have worked in marketing for a combined 35 years (we still like to think we're young) have an unobstructed and unfiltered view on what marketing is and should be. Steven has worked in educational and technology marketing, ed-tech and strategy, whilst Tim has been involved in thousands of strategy levels conversations across industries and markets and is also a startup mentor and entrepreneur in residence and head of the UK chapter of a global team of human-centred designers.

We hope you enjoy the show and feel free to reach out to either of us with any questions or queries our details are below

Thank you and enjoy listening.

PS: You may notice two show types the long-form conversations (the blue ones) and RE/Bites (the pink ones) these are short but interesting conversations, a little like an audio blog to keep you entertained between seasons

About your hosts

Tim Elliott

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I've been working with strategic creativity for over 23 years most of which iv'e spent in a 'strategic marketing roles' which means over the last couple of decades, I've been at the table having valuable conversations with 1000's of businesses and leaders, helping them understand how to apply creativity so that they can do better work and do work better.

Today the 'day job' is heading up the UK chapter of The Spill Teem®, a global team of human-centred designers who work with organisations worldwide to help them see their challenges in new ways and of course design sustainable solutions.

My work also regularly involves delivering keynotes at events, speaking to leadership teams in-house, at leadership groups, masterminds and retreats. I also deliver lectures, seminars and provide training.

If you would like me to come and speak to you, your team, group or at an event please don’t hesitate to get in touch anytime.