Episode 1

RE - Marketing

Hi, we are Steven Rick and Tim Elliott and welcome to the first Episode of the RE podcast.

A podcast where we rethink, replay and remark on all good things to do with branding and marketing. We created this podcast for people to rethink about the marketing and i'ts identity problem in businesses.

Marketers have broken marketing when they went on to increase the bar! They changed the definition beyond recognition in the name of progress and they lost it on the way.

In this episode, we try to define what marketing actually is and try to understand the good and the bad instances of marketing to learn and improve on it.

The major misconceptions about marketing are

1.That it should be there only when the companies are big or at a certain revenue level and number 2, the marketing team is a siloed department, like HR, only called upon when asked.

Key points:

  1. Start from inside within your company so that the employees give the customers the customer treatment that you want them to have.
  2. Should companies allow the marketing department to set the price of the product?
  3. Marketing should be more than just communication.
  4. The people in your organisation need to know why they are delivering and what they are delivering any then they will be able to.
  5. Good marketing involves all the departments of the organisation.
  6. No one is going to buy just because something came on TV. Just because you came on tv and reached a lot of people doesn’t mean the marketing campaign is good. The conversions matter.
  7. Start with Why! Always explain why you are doing it and then how you are planning to achieve it.
  8. In marketing, there should be the ability to pivot easily in bad times and that requires a long term view of planning and not just 1 week plan.

 

Timestamps:

01:12 - What is marketing?

03:45 - Defining marketing

06:00 - Inside out approach

08:55 - PPP combination

11:45 - The messages to your customers.

12:45 - Frustrated marketing

15:30 - MSE marketing

18:45 - Mark Rittson marketing plan

19:45 - Splitting marketing teams

1.    Engagement team

2.    Future thinkers

3.    Reactive

23:30 - Connecting the dots

27:55 - The best strategy ever

34:10 - marketing is internal

36:35 - SEO

38:10 - The best of marketing

42:00 - Micheal Owen - 50odd

47:00 - The worst of marketing

Relevant Links

Contact @stevenrickuk and @Timelliottuk on twitter

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About the Podcast

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The RE of Marketing
This is where we come to Rethink, Reframe and Remark on all things marketing..

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About your hosts

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Tim Elliott

I've been working with strategic creativity for over 23 years most of which iv'e spent in a 'strategic marketing roles' which means over the last couple of decades, I've been at the table having valuable conversations with 1000's of businesses and leaders, helping them understand how to apply creativity so that they can do better work and do work better.

Today the 'day job' is heading up the UK chapter of The Spill Teem®, a global team of human-centred designers who work with organisations worldwide to help them see their challenges in new ways and of course design sustainable solutions.

My work also regularly involves delivering keynotes at events, speaking to leadership teams in-house, at leadership groups, masterminds and retreats. I also deliver lectures, seminars and provide training.

If you would like me to come and speak to you, your team, group or at an event please don’t hesitate to get in touch anytime.
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!