Episode 4

RE - Focus

Focus - Welcome to the RE podcast were Steve and Tim Re-Think, Re-play and Re-mark on all good things to do with marketing.

We talk about how brands are supposed to change their focus point to still keep moving forward which is important, because many of us have a doubt about what we are in this world to do and what we actually want to do.

In this episode we also discuss the challenges we face such as do we stick to our ‘Why’ of the brand and try new methods or do we reinvent our Why? Both have good or bad consequences and especially due to this lockdown and uncertainty time.

How often should we re-do things? Is also important to ask because the changes in some industries are extremely fast and we often we need to Pivot.

It is the infinite game with an infinite mindset.

Key Points:

  • Looking for strategies
  • Three important focuses of Disney that helped them grow so much
  1. Animation
  2. Global Market etc.    
  3. Partnerships
  • Life situations change everything. The automobile industry is notorious for shifting strategies and repurposing of what they are as a business.
  • Social media companies are known to change their algorithm continuously and depending on it for a major part of the marketing might not actually be a good idea especially social media advertising.
  • Don’t fix something that does not need to be fixed.
  • Provide time to refocus and re-evaluate, so that it is not too late when you need to pivot.
  • The flipside of challenges is an opportunity and when we are able to move through them and push out of our comfort zone that’s where the company grows both internally and externally, the employees trust themselves more and the managers have an assurance that the team can handle things which improves bonding and thus better customer service.
  • Challenge helps to put ideas on the table and connect the dots.
  • Recognition is the most important thing for a brand. It can make a good image of itself in the mind of the people.


Time Stamp:

00:00:50: Intro

00:05:00 - Disney’s focus shift

00:12:30 - When should you be auditing?

00:14:30 - What you want to do vs What you should do.

00:18:00 - Should we put social media into a marketing strategy?

00:23:00 - Pareto Principle (80/20 rule)

00:30:00 - Pivoting

00:36:00 - Opportunity Capture

00:41:00 - How might we?

00:47:00 - Tip of the Spear

00:52:00 - Examples of Focus Branding

01:02:00 - Outro

Relevant Links 

Micheal Owen branding

How might we - Design thinking

About the Podcast

Show artwork for The RE of Marketing
The RE of Marketing
This is where we come to Rethink, Reframe and Remark on all things marketing..

About your hosts

Profile picture for Tim Elliott

Tim Elliott

I've been working with strategic creativity for over 23 years most of which iv'e spent in a 'strategic marketing roles' which means over the last couple of decades, I've been at the table having valuable conversations with 1000's of businesses and leaders, helping them understand how to apply creativity so that they can do better work and do work better.

Today the 'day job' is heading up the UK chapter of The Spill Teem®, a global team of human-centred designers who work with organisations worldwide to help them see their challenges in new ways and of course design sustainable solutions.

My work also regularly involves delivering keynotes at events, speaking to leadership teams in-house, at leadership groups, masterminds and retreats. I also deliver lectures, seminars and provide training.

If you would like me to come and speak to you, your team, group or at an event please don’t hesitate to get in touch anytime.
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!