Episode 6

RE - Advertising


In this episode, we talk rethinking advertising as a marketeer .

Steve & Tim believe many people look at advertising as media that is costly and quite posisbly of little return, but advertising that is a well thought out, creative, eye-catching with a clear proposition that tells a big idea can be super effective.

They discuss the advertising strategies of various brands that have really hit nail on the head, at least in terms of creating an awareness and a story in the minds of the people that they can relate to in their everyday lives. And they try and understand the thing that all these cases share in common.

Key Points:

  1. Today, social media channels are mini billboards. Utlise their potential.
  2. Create a brief for your ad. It doesn’t matter how you make it and the medium that you use to make it, the brief is important, and it should be easy to read and understand your customer.
  3. The ultimate goal of advertising should be to reach and resonate with the audience at a certain level with the least effort. To do that we need knowledge and to understand the experience i.e. know your audience.
  4. The image that your brand can portray is also dependent on how much you understand your market and your role within that market. The better you understand what you want to do and how this is helping people then the more effectively you are able to advertise and sell the idea to the people that can be your customers.
  5. The advertisement must create a need for the customer that they want to buy and learn more about the product or service and create a sense of interest in them.
  6. Sell the solution and then place the product as the tool that will help to achieve that.



01:00- Advertising on phones

03:00 - What is advertising?

07:00 - Money’s importance in Advertisement

12:00 - Great ad examples

21:00 - Making stories resonate with people

25:00 - Emotional and cultural connect

30:00 - advertising common products

35:00 - What an advert should do.

41:00 - Rules of a good advert

“Good Brands don’t give something to buy to but they give something to buy in.”

Relevant Links

Guinness Advert Link

Tango man Advert Link

Oreo blackout tweet Link

Paynter Jackets Link

Hiut Denim Link





About the Podcast

Show artwork for The RE of Marketing
The RE of Marketing
This is where we come to Rethink, Reframe and Remark on all things marketing..

About your hosts

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Tim Elliott

I've been working with strategic creativity for over 23 years most of which iv'e spent in a 'strategic marketing roles' which means over the last couple of decades, I've been at the table having valuable conversations with 1000's of businesses and leaders, helping them understand how to apply creativity so that they can do better work and do work better.

Today the 'day job' is heading up the UK chapter of The Spill Teem®, a global team of human-centred designers who work with organisations worldwide to help them see their challenges in new ways and of course design sustainable solutions.

My work also regularly involves delivering keynotes at events, speaking to leadership teams in-house, at leadership groups, masterminds and retreats. I also deliver lectures, seminars and provide training.

If you would like me to come and speak to you, your team, group or at an event please don’t hesitate to get in touch anytime.
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Steven Rick

Keen cyclist, marketer, education and tech player, Steve RIck (@SteverickUK on most the social accounts) has been a propositonal and strategic marketer for 10 years or more.

With £1m + rebrands, and launches of new products and services from a myriad of different sectors, Steve has helped start-ups, and well-recognised brands with their marketing, so has a lot to say on most subjects....Although not all of it is coherent!